When you create a Google product feed, it is highly likely that you will face some kind of errors or warnings from Google. Don't worry, our team is here to guide you through with our 4-part series. In this first part, you can learn about the most common issues with your image and how to fix them.

The difference between Errors and Warnings in Google Merchant Center

Errors: Errors indicate critical feed issues. These issues can lead to item disapproval, and prevent you from showing ads for the affected products. In some cases, errors might even result in account suspension.

Warnings: Warnings are far less serious than errors as they do not lead to item disapproval. However, they still negatively impact the performance of your product listing ads. If you leave them untouched for a long time, your products might be disapproved.



Here are some common errors and how to deal with them:

Processing failed [image link]

A lot of merchants are having this issue and it is because Google encountered an unexpected error while processing your product images. The issue should sort itself out until the next re-crawl.

Nonentheless, you should check your product data and make sure each product has image_link and additional_image_link URLs. After updating the image, you can click on Submit Feed to enable our app to re-submit the images to Google. You will have to wait for the product image to be crawled again, and this process usually takes 1-3 days.


Our app automatically syncs all the newly added images every 3 hours. Afterwards, the app will submit the images to Google Merchant Center.

Missing value [image link]

Even though your product has a main image, it still encounters this error. This is because your variants do not have an image yet. There are two ways to fix this:

Add image for each variant on Shopify. Our app will automatically sync the new images and submit them to Google Merchant Center. This solution is recommended when your variants are distinctively different (e.g. different color, fabric, or material).



Set all variants to have the same image with our Mapping function. Specifically, Socialshop will apply the main product imaget to all variants. Simply go to Feed Center > Click on the feed > Field Mapping > Search for Image Link > Delete the Variant Image Url and replace it with Product Image Url > Save Settings



If your variants are distinctively different (e.g. different color, fabric, or material) and you want them to have different image, the first solution is recommended. If you do not place too much importance on your variant image, you can choose solution two.

Images too small

Google decides that your image resolution is too low to be used for ads.

To get your products approved, you should improve your image quality to meet these requirements:

For apparel, Google requires images to be at least 250 x 250 pixels.
For non-apparel (everything else), Google requires images to be at least 100 x 100 pixels.

Promotional overlay on image [image link]

This issues happens because your items' images have promotional text (e.g. retailer logos or calls to action) or obstructing elements such as watermarks.

To fix it, you need to remove all overlaying text on your product images and use an image that shows a clear view of the main product being sold. You can refer to this guide to know more about Google's image requirements.

Invalid image

You may receive this error if:
The image URL leads to a web page instead of an image
The image cannot be found on the server (404 Error)
The image is not in an accepted format.

To resolve this error, ensure that all images are accessible and use an accepted image format (JPEG, non-animated GIF, PNG, TIFF, BMP)

Moreover, you should:
Provide images that uniquely, clearly and exclusively identify each variant of the product.
Make sure that the disapproved items is pointing to the correct URL.

Generic image

This issue happens because Google finds your image to be too generic. You must provide a main image that clearly shows the principal product being advertised by referring to Google's best practices and guidelines for images.

That's it for part 1! If you meet any issue while trying to fix these errors, do not hesitate to drop us a message in the live chat or email us at support@socialhead.io. We would love to help you out!
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