Measuring performance metrics provides a helpful way for merchants to evaluate the quality of their campaigns and develop an appropriate strategy for the next ones.

Jump to a section:
A. Step to check campaign performance
B. How to review your campaign performance
Step to check campaign performance

Click My Campaign tab
Click the campaign you want to view
Click Landing Page tab
Review on Tracking Performance


How to review your campaign performance

Total products: the number of products are being on sales campaign.

Total pageviews: the number of times your Landing page has been reloaded. The pageview metric can only be captured by the number of clicks per browser within every 30-minute.

Total add cart: the number of times your products have been successfully added to cart.

The above data (Total products, Total pageviews, Total add cart) is only tracked from Landing page.
Total order: The total volume of products sold. This can only be recorded by items in Flash Sale campaign.

In case the order is cancelled, this metric can't reduce.
Total sales: The number of total revenue sum by sold product’s sale prices. This can only be recorded by items in Flash Sale campaign, and will exclude the irrelevant discounts.

For instance: Product A in Flash Sale campaign is at $9.0. The customer checked out this with only $7.0 because of your another discount code, and free shipping, etc. In this case, the Total sales will be $9.0.

Buyers: The number of unique buyer purchased your items in OneUpsell campaign.

For instance: If 1 customer checks out 2 products, this metric will count 1. However, if same customer use an email to make order for the first time, and different email for second time, the app will understand there are 2 customers.

The data of Total orders, Total sales, Buyers can also be tracked at Product detail pages, as long as those items are from OneUpsell campaign.
If you have any further concern, you can always reach out to us via in-app live chat or email at support@socialhead.io