Socialshop is greatly honoured to become Facebook Marketing Partner on 10 November. With this partnership in mind, our mission is to create much better shopping experiences and seamless transactions for our merchants. Let's see what we have in this new version:

Facebook Business Extension (FBE)

What is FBE?

The Facebook Business Extension (FBE) is a popup-based solution that allows users to easily set up all Facebook assets (Facebook Catalog, Facebook Page Shops, Pixel) in one go.

Simply put, you can create a data feed from your store's product, create a Facebook Page Shop, then have the feed pushed to your Page Shop with only a few clicks.

Why would I need a Facebook Page Shop?

With a Facebook Page Shop, you can list all products you are selling and connect with more customers on Facebook. To learn more about Facebook Page Shop, please refer to Facebook article here.

How exactly can FBE help me?

When you create a Facebook Page Shop the normal way, you have to go through a lot of steps to set up one successfully. If you are new, this process is quite confusing and time-consuming.

With Socialshop's FBE, you can have everything set up under 5 minutes without switching back and forth between different Facebook assests.

How to use FBE in Socialshop?

You might have already known how to create Google Merchant/Facebook Catalog feed on Socialshop. It is the same for FBE.

Simply go to Feed Center > Add Feed > Choose the 2in1 step for Facebook Catalogs and Shops

A Facebook tab will show up. Log in to your Facebook account and follow the prompted steps.

If you already have Facebook feeds in Socialshop, the Catalog for these existing feeds must be different from the one you use for the FBE feed.

Once you finish creating all needed Facebook assets, you can proceed to create your feed by clicking Done.

Name your new feed and press Next

Since your feed is created, you can now create your Facebook Page Shop by clicking Enable Page Shop

At this stage, you will be directed to Facebook. If you do not have a Shop section in your Page yet, simply click on Add to add it without switching to your Page.

Then, click on Add Plugin to sync the data feed to your newly created Page Shop

You can now check out your new Page Shop by clicking on View. There, you can customize your Facebook Page Shop as you want.

It will take 3 hours before your product feed is synced to Facebook completely. Now you have your feed ready, and your Page Shop all set up!


Each time you create a feed by FBE, Facebook will automatically create a system user with admin role on your page since it is a policy from Facebook for all FBE feeds. The name of the system user follows the schema: {App Name} System User (FBE). In our case, the system user will have the name Socialhead System User.

You can check the policy in the picture below. To find out more details, please check this link.

This system user will have the admin role and the permission to access Page, Ad account, Catalog, Pixel. If you delete the FBE feed, the system user is still there. If you want the user to disappear, you will have to remove it yourself.

We cannot use the system user to access any part of your page since they are not created by our app. In another words, we do not have any access to your page. Therefore, please rest assured that we will not touch your private data.

If you have any further question about FBE, don't hesitate to contact us via in-app live chat or email at support@socialhead.io_
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