We know that the more precise your targeting is the higher chance you get your customers to convert. Especially on Google Shopping Ads, it’s all about targeting and optimizing your product categories to match with customer search terms.

Therefore, we are excited to bring you our latest feature, which enables you to assign a Google Product Category to your collection.

To start, go to Feeds > Click on your feed > Choose Categories tab > Press Add Collection.

After pressing Add Collection, you can choose an existing collection in your store and assign a Google Product Category that you find suits it the best. Then, press Save Settings to save the new Category.

You can also set Google Product Category to all current collections.

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