With the aim of developing the most comprehensive application for our users, we released the Localization feature on September 16, 2021.

To use this feature, you need to install a translation application at the Shopify app store at first. The information you enter into the translation app will be crawled to our translation feature. This new feature allows you to translate language and convert currency for the feed, please follow the detailed instructions right below.

💭 Which translation app should I use?

Transcy is one of the apps we recommend using for your best experience. Moreover, Langify app is also a good choice!

Facebook Feed

Translate information

In Facebook Feed, you can see the Localization tab, please turn on this feature. Once you enable the feature, it will allow to choose the translated information from 2 different language sources:

Shopify Markets



Third-party apps



Choose the language that you want to translate into, you can choose mutiple language, then click Translate. The language shown in the dropdown is the language that translated in the translation app.

The application will only take 2 translated information, that is the product title and description

You can go to your Facebook Catalog> click Items> click drop down icon at Country/Languge> choose the Language that you want to check. You can also click into the items> choose International Coverage> choose Language > at here you can see all the language that the items is covering.




Convert currency

This feature helps you sync Country and Currency that you desire to the Facebook Catalog. Please turn on this feature to enable it.

Similar to translate information, our app also offer 2 different currency converter sources for users to choose.

Shopify Markets



Socialshop apps



Click drop down icon at Select country to choose country and currency, then click Convert.

After that, you can go to your Facebook Catalog> click Items> click drop down icon at Country/Languge> choose the Country that you want to check. You can also click into the items> choose International Coverage> choose Country > you can see all the country and currency that the items is covering.




At Data Sources on your Facebook Catalog, you can see the country (include currency) and language feeds that you have synced.



If you don't want to use translate for this feed, you can turn it off, the title and the description will back to the main language on your Shopify.

Currency is being converted automatically according to the exchange rate, Example 1 VND = 0.000037187897 EUR. Currently, Facebook accepts only 2 numbers after the decimal point. Therefore, let refer to this example to know how we will sync them to Facebook. 74.56123 rounded to 74.57, 74.56984 also rounded to 74.57

Google Feed

The Localization feature is also available in Google feed. But it will be different from Facebook feed in the declaration method and only has language translate. At Localization tab, once you enable the feature, it will allow to choose the translated information from 2 different language sources:

Shopify Markets


Third-party apps



Simply choose the Language that you want to set up for feed, then click Generate XML File. Once the feed has been generated, you will have the Feed URL that contains the product title and description that has been translated. This URL is provided to create a supplemental feed.



Currently, Google Merchant Center don't have API to automatically sync the translated feed to the supplemental feed of Google Merchant Center. So, after the feed has been translated, please copy and paste this URL into your feed section at Google Merchant Center.

Kindly refer to this article to know more about supplemental feed

Please follow to the steps below to enter this URL to supplemental feed:

Go to Google Merchant Center > Product > Feed > click Add additional feeds



Enter Additional feed names, and choose Scheduled Fetch> select Continue



Enter information that Google request, and paste that URL at File URL box



In the final step, kindly choose the primary feed that will be supplemented, and Create Feed.



In case you no longer need to use the translate feature for this feed, kindly go to Google Merchant Center > Product > Feed to delete that additional feed.

If you just have updated the language for some products, you can wait this data will be updated as the Schedule at Source management and the Feed. After that, you need to manual update at Localization.

If you selected a specific language for your feed (For instance the German for the German market), but your website is available for English only, Google may warn about language errors mismatch and cause product rejection. In this case, you can choose English for your feed. However, if customers in Germany do not speak English, it will reduce the performance of your ads and lose your potential customers.

If you have any further question about the Localization feature, don't hesitate to contact us via in-app live chat or email at support@socialhead.io