Socialshop is greatly honoured to become Facebook Marketing Partner on 10 November. With this partnership in mind, our mission is to create much better shopping experiences and seamless transactions for our merchants.

In this article:

A. Why would I need to use FBE?
B. How to create a feed using FBE?
C. Some notes on how Facebook uses the FBE permissions
D. Use Mapping and Rules to optimize your feed
E. Use Category Mapping to assign a category to your products
F. Adjust the settings of your feed

Let's find out why you would need to use FBE and the benefits it brings.

Why would I need to use FBE?

What is FBE?

The Facebook Business Extension (FBE) is a popup-based solution that allows users to easily set up all Facebook assets (Facebook Catalog, Facebook Page Shops, Pixel) in one go.

Simply put, you can create a data feed from your store's product, create a Facebook Page Shop, then have the feed pushed to your Page Shop with only a few clicks.

Why would I need a Facebook Page Shop?

With a Facebook Page Shop, you can list all products you are selling and connect with more customers on Facebook. To learn more about Facebook Page Shop, please refer to Facebook article here.

How exactly can FBE help me?

When you create a Facebook Page Shop the normal way, you have to go through a lot of steps to set up one successfully. If you are new, this process is quite confusing and time-consuming.

With Socialshop's FBE, you can have everything set up under 5 minutes without switching back and forth between different Facebook assests.

How to create a feed using FBE?

You might have already known how to create Google Merchant/Facebook Catalog feed on Socialshop. It is the same for FBE.

Simply go to Feed Center > Add Feed > Choose the 2in1 step for Facebook Catalogs and Shops



A Facebook tab will show up. Log in to your Facebook account and follow the prompted steps.



If you already created feed(s) via Facebook Catalog in Socialshop, the Catalog for these existing feeds must be different from the one you use for the FBE feed.

Once you finish creating all needed Facebook assets (please refer to this article to know how to create your Facebook Page Shop), you can proceed to create your feed by clicking Done. You will be directed to a window to start creating your feed.



After filling the Feed Name, simply choose the Source (the store) you want to sync product from. Please note that you can choose more than one source.



Furthermore, you can also choose the exact product to be included in your feed using Product Filter. You can either include products manually by inserting their IDs or set up rules to filter specific product groups.



After you create your feed, you can see the estimated time of when the feed will be created. You are also provided with a document to indicate how long it will take for your feed to appear on Facebook.



Some notes on how Facebook uses the FBE permissions

Each time you create a feed by FBE, Facebook will automatically create a system user with admin role on your page since it is a policy from Facebook for all FBE feeds. The name of the system user follows the schema: {App Name} System User (FBE). In our case, the system user will have the name Socialhead System User.



You can check the policy in the picture below. To find out more details, please check this link.



This system user will have the admin role and the permission to access Page, Ad account, Catalog, Pixel. If you delete the FBE feed, the system user is still there. If you want the user to disappear, you will have to remove it yourself.

We cannot use the system user to access any part of your page since they are not created by our app. In another words, we do not have any access to your page. Therefore, please rest assured that we will not touch your private data.

Use Mapping and Rules to optimize your feed

Both of these functions can be used to add missing required data, resolve errors/warnings or optimize your feed. However, Rules gives you greater flexibility and control over your product data. Let's see the difference between the two functions.

Mapping allows you to modify or assign the value of a product field and apply this value to all of your products.

Meanwhile, Rules allow you to modify or assign a value to only a specific product group by conditions



Use Category Mapping to assign a category to your products

This function is created so you can assign a Facebook Product Category to all of your products. Please refer to this article to know how to optimize your product categories to match with customer search terms.



Adjust the settings of your feed

This is where you can see the feed information (feed name, ID, catalog name, catalog ID), setting up your submit schedule and adjust the product source filter. Please refer to this article to learn more.



If you have any further question about FBE, don't hesitate to contact us via in-app live chat or email at support@socialhead.io.
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