When you create a Google product feed, it is highly likely that you will face some kind of errors or warnings from Google. Don't worry, our team is here to guide you through. In this article, you can learn what causes those errors/warnings and how to fix them.

The difference between Errors and Warnings in Google Merchant Center

Errors: Errors indicate critical feed issues. These issues can lead to item disapproval, and prevent you from showing ads for the affected products. In some cases, errors might even result in account suspension.

Warnings: Warnings are far less serious than errors as they do not lead to item disapproval. However, they still negatively impact the performance of your product listing ads. If you leave them untouched for a long time, your products might be disapproved.



Here are some common errors and how to deal with them:

Unclaimed website

This error happens because your website URL is not claimed and verified by Google yet. You can easily fix this error by adding a meta tag to your site's home page to verify your website URL.

This code is only a marker, and does not give Google access to or permissions for your site. To stay verified, do not remove the HTML tag even after you have verified and claimed your website URL.

First, go to Tools & Settings. Then, choose Business information > Website > Enter your website URL.



Next, click I have access to my server and choose Add an HTML tag to my homepage. Click on Copy to clipboard icon next to the tag to copy it.



After getting the tag, you need to log into your store. Go to Online Store > Themes. Then, on the top right corner click Actions > Edit Code.



Find the file theme.liquid inside the layout folder. Paste the meta tag right underneath your opening <head> tag, then Save.



Finally, go back to Google Merchant Center, scroll down and press Claim URL to submit your URL to Google for verification. If the code is pasted properly in your site's homepage, your website will be claimed and verified quickly.





Processing Failed [Image Link]

A lot of merchants are having this issue and it is because Google encountered an unexpected error while processing your product images. The issue should sort itself out until the next re-crawl.

Nonentheless, you should check your product data and make sure each product has image_link and additional_image_link URLs. After updating the image, you can click on Submit Feed to enable our app to re-submit the images to Google. You will have to wait for the product image to be crawled again, and this process usually takes 1-3 days.



Ineligible For Enhanced Listings

To be eligible for enhanced listings, which show your products in content-rich listings on the Shopping tab, you must follow the policies for free listings as well as those for Shopping ads. Therefore, your products need to have the attributes required for this kind of listing.



To fix this, you should check which attribute your products lack and add them. The common attributes that should be added are gtin, mpn, shipping and tax.

For gtin and mpn, you should check the correct format of these fields, then add these fields to your store. For tax, you can easily set it up in Google Merchant Center. For shipping, we will get right to that in the next section.

Set Up Shipping

Choose Shipping & Returns tab under the Tools section



Click + button to add a shipping service. You should name the services and choose a service area. It should basically be the target country you selected when you submitted the feed.





Set your delivery time



Next, you should add your shipping rates. It is difficult to correctly estimate shipping prices for each of the products, so Google offers multiple ways of setting up your shipping cost: fixed-rate, a percentage of order total or carrier calculated rate. Please refer to this article for more details.



Tip: If you wish to offer free shipping to your customers, select ‘fixed rate’ as the shipping option and enter ‘0’ as the value.
If your shipping is set correctly, the match rate will be 100% as in the image below.


Moreover, the shipping value will also be displayed within your product information. You can check by going to Products > All products > Click on a product and scroll down to the Shipping rate calculator section.



That's it for part 1! If you meet any issue while trying to fix these errors, do not hesitate to drop us a message in the live chat or email us at support@socialhead.io. We would love to help you out!
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