What is the difference between an Instagram Business account and Instagram Personal account?

A. Instagram Personal account

Instagram Personal account is a basic account that everyone has when they first sign up to Instagram. User can sell product on Personal Account but they cannot run ads or join Instagram Shop.

Here is the interface of an Instagram Personal account:



B. Instagram Business account

Instagram Business account is a higher level account which gives you access to a variety of tools and functionality. The most significant difference is you can set up an Instagram Shop and sell directly from your Instagram posts.

Here is the interface of Instagram Business account:



How to tell the type of your Instagram account

If you do not remember which type of account you have, it is actually very simple to check. These are the steps you need to take:

Go to your profile, then tap the Menu icon in the top right corner of the app (it’s the three horizontal lines)
Next, tap on Settings, which is at the bottom of the menu
At the bottom of the Settings screen, there will be options to Switch to a certain type of account
You will see different options depending on your existing account type. For example, if you have a Personal account, the options shown will be Switch to Professional Account. Opposingly, if you have a Business account, then the options shown will be Switch to Personal Account and Switch to Creator Account.



How to connect to your Personal/Business Instagram account to our app

In order to prevent you from complicated process, the Instagram account will be instantly connected as Personal type when you first log into the app. Then, your widget will also be auto-created.

If you want to connect both of these types, no worry, our app has no limit on connected accounts.

A. Instagram Personal account

Choose Account tab → Choose Add account → Choose Personal account
Choose Allow to grant the app permissions of sharing your information.

Step 1
Step 2
If you want to remove an account, hover on it and click the Bin icon on the top right.
B. Instagram Business account

After choosing Business account, you will need to choose the Instagram Business account that is linked to your Facebook account



Then, choose the Facebook page that you want to link with your Instagram Business account



The app will ask for permissions to sync media from your account to the app. You need to allow all permissions for the app to function properly. Click Done.



Click OK to finish



Similar to the Personal account, your Business account also shows up in the Account tab


How to switch accounts type from Personal to Business

To simplify the procedure of switching your Personal Instagram type to Business, you can follow the below steps without removing anything on your Socialwidget page.

Choose Account tab → Hover on Personal Instagram account → Choose Switch to Business
Choose Confirm at Confirm Account Switch
Login Facebook account that manages your Facebook page → Tap Continue as [your Facebook name]

Step 1
Step 2
Step 3

After switching, your account type and media source will swap from Personal to Business type.

These steps are applied only for changing from Personal to Business account type.
Your pinned images, tagged products and hidden posts won't be affected when completing this procedure.
Manually upload profile image

Socialwidget will allow users to manually upload or change profile image for all account types (Personal Instagram, Business Instagram and Tiktok accounts).

A. Instagram Personal account

Since the app cannot auto- crawl your profile images on Personal account, you will need to manually upload it.

Choose Account tab
Hover on the Personal account
Choose Upload avatar


Drag slider bar to reposition your avatar:


You can also Change or Remove your current profile image when hovering on the account:


B. Instagram Business account

Different from Personal account, your avatar will be auto- uploaded when connecting as Business type. In order to change or remove it, please:

Choose Account tab
Hover on the Business account
Choose Change avatar or Remove avatar


When you change your avatar and then remove it, Socialwidget will display your current one on the actual Instagram page.

If you have any further concern, you can always reach out to us via in-app live chat or email at support@socialhead.io
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